You know what they say about assumptions.
This week alone I met two people who wasted their time and filing fees by attempting to register trademarks on their own. One person made an incorrect assumption about what a trademark is, and registered the wrong mark. The other person made an incorrect assumption about who can own a trademark, and listed the wrong owner.
Both people might very well end up with registrations. And those registrations will be worthless.
Think about all the people out there who have made similar errors. They hold and proudly display their certificates of registration from the US Trademark Office. They proclaim how easy it is to register a trademark on your own.
I hope they never encounter situations requiring them to invoke the benefits of federal registration, though, because these people will find themselves with nothing.
If you registered your own trademark it might be a good idea to have a trademark lawyer look things over to make sure you have what you think you have.
Copyright 2010 Elizabeth T Russell. Blog content is not legal advice.
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